Search results for "tourism studies"
showing 2 items of 2 documents
The role of customer online reviews in the discourse-dialogic construction of hotel websites
2015
Esta comunicación da cuenta de una investigación que intenta desvelar si las webs hoteleras incluyen una comunicación hotel-cliente (autor-lector), partiendo de las reseñas de los viajeros y transformando estas críticas en estrategias discursivas para implicar al cliente. Para ello, se han analizado las reseñas de cuatro hoteles, de forma cuantitativa y cualitativa. Los resultados muestran así un mejor conocimiento del rol de las reseñas en línea en la construcción discursiva de las webs hoteleras. This research attempts to assess whether hotel websites include writer-reader interplay using stance markers from customer reviews and transforming them into engagement strategies, which are nece…
Sustainable tourism: Measures, evidence and future prospects.
2021
The Chapter aims to provide a critical review of the quantitative approaches so far introduced in literature to measure the sustainable tourism. We focus on both variables and methods employed to obtain synthetic indicators of sustainable tourism and aim to provide some critical insights on potential new challenges caused by the current pandemic. For example, some dimensions of tourism sustainability may become more relevant in future due to the increasing attention by people on health and safety. Finally, a focus on the studies on measurement of sustainable tourism in the Mediterranean area will be provided.